Marketing Automation vs AI: What’s the Difference and Why It Matters
As the digital marketing landscape continues to change, the terms marketing automation vs AI are used increasingly interchangeably in the marketing world. However, marketing automation and AI are distinct technologies with separate functions and capabilities. At Advait Labs, we believe it is important to understand the difference between marketing automation vs. AI to build effective, […]
Leveraging AI for Hyper Personalized Marketing Campaigns
Let’s face it—if you’re still relying on generic email blasts or one-size-fits-all campaigns, you’re missing the mark. Today’s customer expects more. They want you to know them, speak their language, and offer something that’s actually relevant. In fact, they demand it. That’s why more brands are turning to hyper personalized marketing campaigns—data-driven, AI-powered strategies that […]
Unified or Lost: Why 2025 Is the Year of Smart Omni-Channel Strategy
Let’s be honest—today’s customers don’t shop or interact the way they used to. They bounce around from Instagram to your website, peek at your emails, maybe even drop by your store. And they expect every one of those experiences to feel connected and personal. If your marketing feels like random one-off messages scattered across platforms, […]
The Future of AI-Driven Content Creation for Marketers: Unlocking Powerful Possibilities
In today’s fast-paced digital world, marketers face the constant pressure to produce fresh, engaging, and relevant content at scale. Enter AI-driven content creation, a groundbreaking shift that is transforming how brands connect with their audience. The future of AI-powered tools promises to not only streamline content production but also to unlock new levels of personalization, […]
AI Tools for Smarter Keyword Research and Topic Clustering
With the growing challenges in today’s hyper-competitive digital marketing landscape, rising to the top of the search engine results page (SERP) is not just about creating content, but creating content for the right audience, using the right context, in the right time, which is where AI tools come in. These artificial intelligent tools are fundamentally […]
Building Smart Websites: The Role of AI in Web Design
Why Your Website Needs to Get Smarter In today’s fast-paced digital era, a basic, static website no longer makes the cut. Your visitors want more than just a page—they expect a seamless, personalized, and intuitive experience from the moment they land. This is where the concept of a smart website comes into play. Driven by […]
CRMs with AI Integration: Changing Sales and Support Forever
In a fast-moving digital world, businesses need to respond quickly, connect better, and sell smarter. That’s exactly what AI integration in CRMs is helping them do. Traditional Customer Relationship Management (CRM) systems are no longer just contact databases—they’re now intelligent tools that streamline sales, automate support, and personalize customer experiences like never before. Welcome to […]
AI in Digital Marketing: Transforming Strategies in 2025
Imagine a world where your marketing campaign knows your customer better than you do. In 2025, this is no longer imagination — it’s the reality shaped by AI in digital marketing. Businesses today are experiencing a shift where artificial intelligence is not just supporting strategies but driving them. With rising competition and a data-heavy environment, […]
